TRAVEL TRADE JANUARY 23, 2006
NYC Vacation’s Cohen Sees
Big Apple for Travel Agents
By George Dooley
The continued growth of New York City as a destination for
leisure travel offers profit-generating sales opportunities
for travel agents, including Home Based, according to Joel
Cohen, vice president of New York City Vacation Packages
“For growth minded travel agents the popularity of New York
City as a destination represents opportunity,” said Cohen.
He reports a 25%-30% growth in sales in 2005 – a record for
NYCVP — and a 59.4% increase in travel agent sales in 2005
over 2003. The company anticipates record sales for NYCVP in
Underscoring his confidence, Cohen noted that NYC & Company,
the city’s destination marketing organization, projects 36
million domestic and 7.2 million international visitors in
2006 – a record for the city.
“NYC is a year-round destination with world-class
attractions – including Broadway. It’s fully recovered from
9/11 and is rated as one of the safest cities in the U.S.,”
Works With Home Based
A key NYCVP goal in 2006 is to get the word out to Home
Based independent agents about New York City Vacation
Packages’ programs and resources that can help agents build
commission revenues and customer satisfaction, Cohen said.
NYCVP also wants to work with more agency consortia, because
member agents and agencies can benefit from the appeals of
its program and New York’s legendary attractions, noted
NYCVP’s decades of expertise, he added, can help travel
agents deliver the New York experience their clients want,
when they want it – including hotel accommodations (3-star
and up) at peak periods, restaurant reservations, Broadway
shows, sports events and more.
NYCVP has extensive block space in leading hotels and also
theatre, dining and sightseeing options, Cohen noted, adding
that group travel opportunities abound in New York. NYCVP
has a dedicated team to help agents put together successful
groups to New York.
The company this year plans to upgrade its Web site at
www.nycvp.com with more resources for agents in the
agents-only section of the site. Agents can book online,
download brochures and obtain detailed information on all
programs, including maps.
Also, NYCVP plans to come out with its own sightseeing tours
that are designed with visitors’ interests in mind,
according to Cohen.
NYCVP will continue its holiday-related programs, including
Macy’s Thanksgiving Day Parade and New Year’s Eve, and
packages to other major events. Sports and cultural events
are also major attractions.
In addition to unique itineraries for family and group
travel – one NYCVP program, according to Cohen, is the only
tour that gets visitors inside the Statue of Liberty – New
York City Vacations programs can be tailored to all
interests and budgets, including luxury programs.
All programs are fully commissionable and, Cohen noted,
NYCVP’s override program is among the best in the industry.
“We like to work with travel agents and pay overrides for
top producers.” Commissions start at 10%.
“We invite travel agents to contact us for more information
and brochures – and we remain pledged to working
professionally with agents.”
New York City Vacation Packages is a member of the NACTA,
ASTA, NTA, as well as NYC & Company.
Travel agents can contact New York City Vacation Packages,
based in Kingston, PA, by phone at (877) NYC-TRIP or (877)
692-8747 and (570) 714-4692. Email
firstname.lastname@example.org and visit